Audi winter experience

How can you show the benefits of the quattro four-wheel drive to a consumer in a technically oriented way while, at the same time, still entertaining them? The answer? Audi quattro winter experience.

It was a culinary and adrenaline experience that allowed visitors to experience all the benefits of a quattro four-wheel drive in a safe and fun way. With the support of driving instructors, visitors were able to experience the extreme conditions on the roadway on their own and learn how to deal with such circumstances in order to prevent an accident. The host of the Automotive show and long-time driving expert, Andrej Brglez, called the whole experience, from the layout of the track to the execution of the exercises, Empire of senses. We agree with him.

We only shared the experience on social networks where we published a movie about the whole experience and an article about organizing the event. The results were great.