Kaj se kuha

Digital campaign for small kitchen appliances Philips.


How to show the consumer the benefits of Philips small kitchen appliances? By using them – the easiest! KSK or What’s cooking, respectively, is a campaign based on short videos with useful recipes. In a quick, useful and friendly way, we showed consumers how easy it is to make smoothies, almond milk or even ice cream by yourself using Philips appliances.

The number of views was above the expected. The views were increasing day by day, without additional inputs, which clearly demonstrated the quality of the content. Since we were aware of the importance of instore activation, we also activated store shelves with key promotional materials. Thereby, we expanded our digital campaign to the point of purchase and further improved its effectiveness.