Bellevue Living
Bellevue Living is a project for a new residential neighborhood in Ljubljana. This luxury neighborhood required a thoughtful communication approach. The integrated, 360-degree advertising project includes creative and media strategy, as well as media buying, public relations and event management. The key challenge was how to position the neighborhood in the premium segment, while differentiating it from the rest of the offer.
The visual part was built primarily on the color magenta, which was the main theme of all communication elements used in the campaign. We achieved a high visibility that is practically impossible to overlook.
CLIENT
Bellevue Living
DATE
april 2020
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